What Facebook is good at
It’s free, it’s easy, and your customers are probably already on it. It’s ideal for sharing photos of recent jobs, posting offers and chatting with people who already know you.
Where it falls short
- People searching Google may not find you. When someone searches for a service near them, Google mostly shows websites and Google Business Profiles. A Facebook page on its own is easy to miss.
- Not everyone uses Facebook. Some customers simply aren’t on it, and others can’t see much without logging in.
- You don’t control it. Facebook decides what your page looks like, who sees your posts, and what the rules are. Pages do get restricted or hacked, and getting help can be slow.
- Key details get buried. Your prices, services and service area can be hard to find among the posts.
What a website adds
A website is the one place online that’s properly yours. It sets out what you do, where you work and how to contact you, clearly and permanently. It gives you something professional to put on your van, your cards and your quotes. And it gives Google something to show when people search.
The best answer: both
Keep your Facebook page for the day-to-day: photos, updates and chat. Use a website as your shop window, and link the two together.
It doesn’t have to cost much. Our Starter plan is £0 upfront and £29 a month, and it covers everything a customer needs to find and contact you.