Ask at the right moment
The best time is straight after the job, when the customer is pleased with the result. Leave it a fortnight and the moment has passed.
Make it one tap
In your Google Business Profile there’s an option to get a link for customers to leave a review. Copy that link and save it on your phone, so you can send it by text or WhatsApp in seconds.
A message you can copy
“Hi [name], thanks again for choosing us. If you were happy with the work, would you mind leaving a quick Google review? It really helps a small business like ours. Here’s the link: [your link]. Thanks, [your name]”
Do
- Ask every happy customer, not just a few.
- Reply to every review, good or bad, politely and briefly.
- Mention reviews on your invoice or your follow-up text.
Don’t
- Don’t offer discounts or gifts for reviews. It’s against Google’s rules.
- Don’t write your own or ask friends to pretend. Fake reviews are illegal in the UK and can get your profile removed.
- Don’t panic about one bad review. A calm, helpful reply often impresses people more than a perfect score.
Once you have a few, show them off. Every site we build has room for your best reviews. Here’s how to set up your Google Business Profile if you haven’t yet.